TrustRadius Insights
Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
Starting at $29.99 per month 750 tasks per month
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What is Zapier?
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
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Popular Features
- Support for real-time and batch integration (86)9.191%
- Connector modification (86)7.171%
- Pre-built connectors (98)6.767%
- Monitoring console (74)6.565%
Reviewer Pros & Cons
Pricing
Starter
$29.99
Cloud
per month 750 tasks per month
Professional
$73.50
Cloud
per month 2k tasks per month
Team
$103.50
Cloud
per month 2k tasks per month
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $29.99 per month 750 tasks per month
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Integrate Calendly with Pipedrive using Zapier
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How To Set Up Zapier Webhook URL Using WP User Frontend Pro
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Setting Up Zapier With ServiceTitan
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Zapier Frontend Demo
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How to send custom emails with form submission using zapier with demo
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Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!
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What is Zapier?
The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.
Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:
Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.
Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:
- Multi-step Zaps - Zaps that automate several tasks at once.
- Paths - Zaps that perform different actions based on if/then logic.
- Filters - These ensure Zaps run only when certain conditions are met.
- Schedule - Zaps can be set to run whenever it's right for the process.
- Formatter - Used to transform dates, currency, text, and more into any preferred format.
- Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.
Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.
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Welcome to Zapier!
Zapier Integrations
- Microsoft Excel
- Google Sheets
- Salesforce Sales Cloud
- HubSpot Marketing Hub
- Airtable
- Google Drive
- Slack
- Mailchimp
- Trello
- Discord
- Calendly
- Typeform
- ActiveCampaign
- Asana
- Shopify
- Dropbox
- Wix
- Twilio
- QuickBooks Online
- Jira Software
- Xero
- Constant Contact
- Microsoft Teams
- Square POS
- Intercom
- GitHub
- OneDrive
- Microsoft 365
- Smartsheet
- SurveyMonkey
- Basecamp
- Keap
- Leadpages
- Pipefy
- Ecwid by Lightspeed
- Formstack Forms
- Gumroad
- PostgreSQL
- Microsoft SQL Server
- Bitrix24
- FreshBooks
- Redtail CRM
- Insightly
- GoTo Webinar
- Google BigQuery
- 5000+ applications
Zapier Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
Zapier starts at $29.99.
Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.
The most common users of Zapier are from Small Businesses (1-50 employees).
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(709)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.
Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.
The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.
Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.
Users commonly recommend the following:
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Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.
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Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.
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Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.
Attribute Ratings
Reviews
(1-25 of 54)Companies can't remove reviews or game the system. Here's why
August 18, 2021
Zapier: the Swiss Knife every business should have
Zapier is the Swiss Knife every tech company should have. We use it particularly in the marketing department where we implement a lot of growth experiments and marketing automations. Before using Zapier we needed to wait until the developers team had time to implement our proposals, but nowadays we just run MVPs with Zapier for basic backend functions. If the growth or automation MVP is successful we can do 2 things: 1st it can keep running with Zapier, 2nd we ask the developers team to implement the feature that we already know is a successful feature. We use it from simple tasks like activating welcome emails, to almost building a mini CRM for certain apartments just with Zapier.
- Zapier can integrate perfectly with almost every single app or service out there
- Even if an integration is not developed you can always use the global integrations to connect with webhooks, emails, parsing, and build from zero your own custom integrations (you need more tech knowledge)
- Zapier can run as fast as real-time, and with one of the paid options it gives you more than 75,000 tasks which is really good. They also have the free version which runs I think every 15 minutes and it has 100 tasks which is not bad for testing purposes. Actually, a few companies nowadays offer this kind of free tier.
- The builder nowadays is really easy and friendly to use, they have implemented advanced features as paths and decision points and they continuously improve the platform.
- Sometimes 75,000 tasks are not enough (believe it or not), and after that point, you start to pay per task it would be nice if they would offer more tasks under the same plan price.
- It's supposed to work in collaboration with your team, but I feel there is plenty of opportunities here.
- They have user communities for advanced and new users, but I think it could be done better
Zapier is used for our most simple integrations and specifically for those were configuring for clients. Being in charge of all software/tools means that we’re often required to integrate the platforms we provide with the client's existing tech stack. A majority of these use cases are very simple configurations (I.e. converting a chatbot contact submission to a lead in CRM), which Zapier is perfect for. We are easily able to set the client upon a low-cost Zapier plan, make the simple configuration and know it will work.
Zapier is the perfect, affordable tool for simple integrations and triggers.
- Low cost
- Easy configuration
- Tons of native integrations
- User-friendly
- Lack of customization options within integrations
- Limited ability to execute outside of the core functionality
- Inability to run large-volume integrations at a competitive price point
I love using Zapier to minimize customer service tasks that I have to do on a daily/weekly basis. It helps save time and money, allowing me to save investments on additional employees. This also gives me more time to accomplish other business tasks and get more work done in the same period of time.
- Workflows
- Automation
- Ease of use
- More apps
- More workflow options
July 01, 2021
The glue between software tools we use
Zapier connects the many tools we use in our business quickly and easily ensuring that our data is easily accessible. Many tools offer native integrations with each other, but there are so many pieces of software that when there isn't a native integration, Zapier comes to the rescue to ensure we can share data back and forth.
- Massive amount of supported apps
- Reliable at getting data where it needs to be
- Easy for non-developer team mates to setup integrations with on their own
- Pricing is high depending on use case
- Related to the above, if an app does not have the best trigger or action setup, it might take 2-3 zaps to accomplish what should really be a single zap, and this would could be prohibitively expensive, costing even more per month than the software tools themselves you are connecting
June 20, 2021
Zapier free and saves you time!
I have used this program to update multiple social media accounts all at once so I only need to make a single post from let’s say Twitter and it has a picture, and it will show up on Facebook and Instagram, and Pinterest without having to go on to each account to duplicate the post.
- One post to all social media accounts.
- Free program.
- Lots of community support.
- Lots of community made links.
- It has a learning curve.
- Need to be technically inclined.
- You need to take time to troubleshoot.
June 16, 2021
Zapier: Automation made simple
Our IT team used Zapier to build a connection between some applications we use daily to transfer data between those apps when certain conditions are triggered. And I must say automating certain parts of our workflow like that has saved my team a lot of time and effort. Prior to using Zapier all of that used to be a manual effort so it has freed up a decent chunk of time for our team to focus on other more important items. I also used Zapier in a similar capacity at a previous organization I worked with so I recommended our IT team to explore this and they tell me it was really simple to set it up and deploy it.
- It is very easy to set up. Even for internal applications, you can get it up and running really quickly.
- Automation rules are easy to create and deploy.
- It is very reliable. I have never had it miss a trigger so far. Not a single crash.
- Works with a majority of big apps like Gmail, etc.
- For some applications, you will need an IT or Development team to work with the API. Not exactly plug and play.
- I always found the pricing a little confusing.
We use Zapier to connect separate services and databases used for marketing, sales, and CRM.
For example, when running a webinar as a marketing funnel, our funnel software doesn’t integrate directly with our webinar software or our CRM. Luckily Zapie reintegrated with all 3 platforms so it allows us to functionally sign up registrants to our webinars using our designed funnel pages and store their details in our CRM.
We also use Zapier across 20 or more similar scenarios for other marketing funnels where pieces do not connect natively, Eg our WordPress website, WooCommerce purchases, Typeform quizzes, ClickFunnels opt-ins, Asana project tasks, and ActiveCampaign email subscribers. It’s very versatile in how many different services it can connect with that otherwise would not be able to work together easily.
For example, when running a webinar as a marketing funnel, our funnel software doesn’t integrate directly with our webinar software or our CRM. Luckily Zapie reintegrated with all 3 platforms so it allows us to functionally sign up registrants to our webinars using our designed funnel pages and store their details in our CRM.
We also use Zapier across 20 or more similar scenarios for other marketing funnels where pieces do not connect natively, Eg our WordPress website, WooCommerce purchases, Typeform quizzes, ClickFunnels opt-ins, Asana project tasks, and ActiveCampaign email subscribers. It’s very versatile in how many different services it can connect with that otherwise would not be able to work together easily.
- Connecting software and services that do not connect natively.
- Passing data from one software system to another.
- Using simple logic to trigger automations in specific situations.
- You can only access logic pathways (ie perform different actions based on data received) on higher plans.
- Sometimes when a zap fails it notifies me by email but they get lost in my inbox and I don’t notice.
May 12, 2021
Set up automatic flows to gain your time back
My entire business uses Zapier. It makes everything seamless and automatic. All of my leads go through a zap so they are going into the right system. We also use it for Facebook ads, to make follow up and communication seamless. It solves the problem of chasing leads and the need for instant human contact.
- They connect apps to one another.
- The make Facebook lead ads flow right into your tracking sheet.
- They allow the internal part of my business work together.
- They could use a few more app integrations.
May 12, 2021
Zapier is a key operational tool
Zapier is being used across the entire organization by multiple departments including finance, operations, sales, marketing, product & engineering. Zapier allows us to connect the different systems used across the organization, to transfer relevant data between these systems and enable different actions to be taken. Specifics problems addressed include data visibility, data mobility, workflow efficiency and creation.
- Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
- Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
- Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
- Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
- Complexity - due to the flexibility it provides, this can introduce some complexity across the different steps being set up operationally.
- Dependence - depending on the use case Zapier becomes a key tool and dependency and thus needs to be monitored, without internal control to fix things. If Zapier goes down (rarely, but can always happen), then this could present a problem.
- Variability in pricing - pricing relies on the numbers actions being triggered and depending on how you've set up the zap, it could increase quickly, and thus needs to be monitored and understood.
Zapier is used by a variety of my clients. It is the first option that we look at when trying to connect one or more pieces of software. It has really cut down on the number of custom APIs that we've had to build.
- Zapier does a great job connecting multiple platforms to the CRMs that we use such as Keap and ActiveCampaign.
- Zapier is easy to explain and set up for our clients.
- Zapier allows our team to pay more attention to strategy than development.
- I think the pricing structure could be made more clear to users.
- Definitely more access to additional integrations and more options within those integrations would be helpful.
April 29, 2021
Zapier is fantastic--I really love it!
We use Zapier in our business to help our different apps/systems talk to each other. We were previously manually creating copies of records from one system to the other, copying and pasting data, and, as you can imagine, it was not only time consuming and tedious but error prone. We now use Zapier to move records between systems and keep their info synchronized. It also does things like automatic CRM updates and calendar entries for us.
- Seems to have widest range of integrations compared to other vendors
- Very clear and easy to use, from set up to testing and running
- Some times the interface seems a little slow to load
- Requires plugin for WooC integration that needs an admin login and password--would be better if just tapped directly into the API like other platforms can
- Sometimes (though rarely) processes are delayed, which can interfere with business processes
April 14, 2021
Slick and inexpensive workflow automation tool that scales easily and offers many integrations
We first started using Zapier when we adopted a new internal ticketing system from FreshService. At the time, the FreshService product was in its infancy but offered a good cost/feature value. It did not, however feature a native iOS app and/or push notifications. We started using Zapier as an intermediary between FreshService and our separate 3rd party SMS platform to deliver service request notifications to agents based on pre-defined rules. Eventually FreshService deployed a native iOS app which obviated this need. However, we had since learned how easy it was to define Zaps to plug feature holes in various platforms or make disparate services talk to one another. Eventually we gave access to it to those outside of IT so that they could experiment on their own. Now the majority of our departments have at least some type of Zapier usage even if it's as basic as pushing timesheet status reminders.
- Comprehensive list of modern available apps.
- No knowledge of coding is required unless you are automating dev scripting.
- Cheap and scalable. Pay for the number of Zaps you use and adjust pricing if usage changes.
- There is always one obscure app that isn't in their native support list.
- No two way workflows/active synchronization. Some rule based automations require external services like IFTTT.
- No native iOS app.
April 13, 2021
Best in class!
We use Zapier across the whole organization from finance, sales, marketing, development and support. We use Zapier to post messages or statuses to various applications such as Slack, email, CRM, internal apps and more. These integrations have helped us ensure people are notified about crucial events, can get the information they require and data is synced across multiple systems.
- So many integrations! They integrate will all the systems we use.
- Simple to use! The user interface is clear and guides you through what you need to do.
- Many useful features such as webhooks, splits, formatters and more to ensure you send your data to the right place and in the right format.
- Some integrations have limited 'triggers' or 'actions' although the app has many API endpoints available
April 13, 2021
Electrify Your Operations with Zapier
Zapier is used by every department at my B2B company. The Account Managers use it in [conjunction] with their support queue for project assignment, our Product Managers use it with Wootric to instantly be aware of any ratings given to our company. Sales use it to receive instant demos from various sources (i.e. landing pages, email campaigns, etc). Marketing uses it for all website and campaign needs. It allows us to be aware instantly of interested prospects and quickly mitigate any user issues.
- Communication across multiple departments instantly
- Data stored in Zapier as well as having it automatically link to any other necessary databases
- Working with outside companies is easier with Zapier connections
- Communication across multiple databases from Salesforce to Wootric to Google Sheets
- Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
- Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
- Communication when support is actually needed basically doesn't happen
April 08, 2021
Without Zapier Business Is Just Harder
In a nutshell, Zapier is becoming the go-to application for so many processes in the organisation. We use a number of different marketing softwares that don't always have a direct connection between each other and Zapier becomes the link between them. We have automated a ton of processes through Zapier that would otherwise be done manually and it simply makes life easier.
- Contact form emails and responses through google docs
- Automated SEO client onboarding processes
- Automated client setup in ClickUp
- Email capture into Active Campaign from Chatmatic
- Inbound and outbound emails from various software
- Zaps can break sometimes when software changes
- Zaps can break sometimes when Zapier has updates
- The learning curve can be long if there is not a pre-set connection between two softwares
We are a digital marketing agency in business since 1999. Our clients are primarily in healthcare. We had a challenge where we were using SharpSpring forms to capture new patients driven by our campaigns, however we also needed to make the forms HIPAA-compliant. We found a HIPAA-compliant form solution through Formsite, but still wanted to be able to track the campaign results. With Zapier we were able to easily connect the two. Prospects complete the Formsite form which keeps it compliant and then Zapier sends the data to SharpSpring (via what the call a "Zap") so we get both our needs met. It's extremely easy to set up - it took about 15 minutes.
- Easily helps two different online programs (SAAS) talk to each other.
- Very user-friendly and intuitive.
- Easy to set up Zaps.
- We have multiple forms on Formsite that we need to connect to SharpSpring. It looks like we're going to have to do some additional work to get it to filter them separately. This just came up, so we are still working on it.
- I really have no other complaints. It's been a great, easy solution to what otherwise would be a complex problem. We also used it to send leads from Eventbrite to SharpSpring.
February 18, 2020
Great product!
I use Zapier to coordinate Asana and GSheets for arranging product priorities. , we put several competing priorities as cards into Asana, and then they auto-push into a specific Google Sheet, which is then sorted for priority. It's been a beneficial tool to see in one single pane of glass which competing priorities we have.
- Asana -> GSheets.
- Easy to understand and set up.
- Though it's easy to use, you do need to have a knack for critical thinking.
- As the product gets older, more and more apps have easier connectivity to it, but at the beginning, it didn't have a lot of apps to connect easily. A lot has changed in the last few years!
February 11, 2020
Zapier makes process automation a breeze
- Zapier, in our organization, is being used as a tool to automate many different tasks in the sales and marketing department.
- We use Facebook to register leads to our Mailchimp account, as well as triggering emails when a Facebook lead asks for information. We also use Zapier to create a database using google sheets from many different input platforms that could be linked by using Zapier as the router of the information
- Connect many different platforms with each other
- Routes information between platforms
- Facilitated integration with Facebook Lead Ads.
- Increase operations/tasks permitted in the free and 1st level of the paid subscription.
December 16, 2019
Integrate, automate, innovate!
Zapier is used within specific teams in our department to perform workflow automation. We wanted an easy way to perform automation without needing to code but also have a drag and drop interface to set-up easily. For example, we use it with Google Forms for our customers to fill and let Zapier perform the automated approval workflow, and integration to Jira to open a ticket for our team without manually performing it ourselves.
- Ease of use.
- Good integration options.
- We couldn't get some zaps to work consistently.
August 21, 2019
A great little orchestrator
Score 5 out of 10
Vetted Review
Verified User
I currently use Zapier to connect apps that we currently don't have native connections with. One very useful one connects JIRA with my mailing system. If I put something in a folder, the Zapier connection will automatically create an issue for me.
- Quick and easy to set up.
- Good set of compatible apps.
- Fairly quick if you are using a paid version.
- It does break on occasion. You can't debug issues and sometimes have to recreate your connection.
- Not enterprise ready.
August 19, 2019
A great product for automating your daily tasks
Zapier is being used by the technology department to assist the whole organization. We use Zapier to automate our social media postings to Facebook, Twitter, LinkedIn, and others, and also to automate our RSS feeds and comment feeds to individual Slack channels, and to sync data across our marketing and sales platforms.
- Large library of apps: Zapier supports most major platforms and softwares.
- Zapier has a user-friendly design, especially for beginners.
- Helpful testing features: Zapier allows you to test all automations before going live.
- For active Zaps, their error messaging is not great. It would be helpful to have more data on why a zap has failed.
- When connecting accounts, I wish they would allow you to sign-in separately, instead of using the accounts you are currently signed in on in your browser.
- Accounts will occasionally disconnect for an unknown reason.
June 29, 2019
A must-have for modern businesses
Zapier is used by multiple departments across the organization to automate tasks. Graphic Design and Art services teams use Zapier to create and track cards in Trello. It has been used by Customer success department to track NPS scores from type form. Pipedrive integrations have been used to import leads on a daily basis.
- Excellent automation services between business, productivity, and CRM applications.
- Zapier has a wide range of integrations available for every business need.
- User-friendly: it's easy to create and administer zaps.
- It has very dependable monitoring and notifications in case of failures.
- Field mapping can get tricky in certain zaps.
- It has limited triggers in some integrations.
In my department, we need to send information from our workflow to a Google Drive folder, and we do it through Zapier. It was easy to set up and solved a really complex problem if we were to use web services or other integration mechanisms.
The business case is that we have an approval workflow, including several attachments, and when it is approved, we want to store all of them in a shared folder. The same business case could apply to send information when the workflow goes to a spreadsheet in Google Drive (via Zapier).
The business case is that we have an approval workflow, including several attachments, and when it is approved, we want to store all of them in a shared folder. The same business case could apply to send information when the workflow goes to a spreadsheet in Google Drive (via Zapier).
- Easy of use to set up the connection
- Stability - it has been working for a while
- Reports when anything unpredictable happens
- 100% cloud, no hidden surprises
- Language support. I find it difficult to manage both languages at the same time.
- Not too simple to log errors for improvement.
I love using Zapier for a quick connection from one app to another app. It saves me from the headache of doing things manually. I love the freedom it provides.
- Zapier is very intuitive. It instinctively grabs info from one app and asks me what I would like to do with it with the other app. It sometimes reads my mind!
- I love how it just knows the unique features of each app and can suggest different ways of "communication."
- I love the fact that it wants me to test the "zaps" to make sure that they are set up correctly.
- Seriously nothing, but if I were to be very picky, I'm sure there are more lesser-known apps Zapier could connect to.
- If I were to be even pickier, the range of zaps for some popular apps could be expanded.
April 10, 2019
You get a Zap and you get a Zap and you get a Zap!
We use Zapier both internally and we help our clients use Zapier with our product "PhoneBurner" https://www.youtube.com/watch?v=mwyW41fZsUE What a great tool. In our digital age, we have so much data in so many different systems that don't talk to each other. Zapier makes it easy to pull data from one system into another system. It is like an intelligent bridge between systems. We use it in several ways but here are a few examples. 1.) We have a Zap set up to hit our Slack Channel every time a client books a demo or training call. 2.) Our members often use other CRMs and they want to get the call outcomes sent to their other CRM for reporting pushed over in real time. Our members can easily add a Zap to their call outcomes (dispositions) to hit their Zap every time their team members make a call. I recommend you get familiar with Zapier and start using it right away.
- Automate notifications
- Trigger actions between systems
- Simple interface
- Pop up best use case examples when creating Zaps